Saturday, April 11, 2009

These Tough Times


I found a great article on Design*Sponge that fits perfectly with my "These Tough Times" series.

Meg, author of the wonderful book Craft, Inc., says:

For one thing, I think it’s a pretty good time to start a side business. If you’ve been laid off, this misfortune may really be an opportunity for you to jump into your dream business. Or if you’re a new grad on the job hunt, you probably have plenty of extra time you can dedicate to a business. Or if you’re currently employed, considering it’s probably not the best time to ask for a raise, starting a side venture can be a great way for you to earn some additional income.

The good thing about starting a business during a down economy is that you will do it with DIY ethos based on a foundation of frugality. Building a business foundation based on excess is never good—just look at a majority of those dot-com businesses back in the day. And when the economy finally rebounds, your business will be in great shape to handle all the opportunities and challenges that come its way.

Read Meg's plan of action and the full article here.

This definitely encourages me to expand my business and think creatively about growing Paper and Pearls in this down economy.

So - hope this inspires you would-be entrepreneurs to GET OUT THERE and give it a try!

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